Although elementary primarily uses graphics as a means of interaction, text is also widely used for things like button labels, tooltips, menu items, dialog messages, and more. Using text consistently and clearly both in terminology and format is an extremely important part of designing your app and helps add to the overall cohesiveness of the elementary platform.

• Writing Style. Keep your text understandable and consistent with the rest of elementary.
• Naming Your App. How to name your app and describe it to the system.
• Language. Keep other languages in mind.
• Capitalization. What, when, and where to capitalize.
• Using Ellipsis. When, where, and why to use ellipsis.
• Naming Menu Items. Keep your menus clear and consistent.